|Shopping online never got any easier|
|The super friendly and irrepressible Kian Lin... trying to poison me as usual|
Having commented on bicycle onlineshops, what does it mean to the traditional brick and mortar Bicycle shop? In a Singapore context, rising business cost means that the prices are higher compared to the online. Is that the end? I think there is still a edge which shops must leverage. The physical presence of allows the customer to touch, look, feel and test ride the bike. For parts, you get to see it and have the part instantly. So in a way, that's trading time for money. Most importantly, I think the "magical edge" over online shops is the level of customer service/ customer experience. To that note, my personal vote goes to Kian Lin of Mybikeshop for his infectious passion for his bicycles. He even loaned his personal bike to test out the performance and this personal approach has "poisoned" countless people... me included. Another one who comes to my mind is Simon of lifecycle. His approach on bicycle shop as a meeting place for like minded folks helps him differentiate from the usual bicycle shop mode. What is clear to me is that they are elevating the customer experience for the local cycling industry. It becomes not just a transactional behaviour but forming a relationship with the customer. I know the internet is transforming business. The traditional bicycleshop that is. What do you think are the elements that must be done, that would sway to customers to take an online approach or choose a bicycle shop?