|Photo credits : Tern Cycles|
"How do you appeal to people interested in bicycles but unaware of folders?
To grow the demand for folding bicycles, we have to make good bicycles. In other words, if a folding bike looks a bit weird, doesn’t ride well, and flexes in all the wrong places, we will have a hard time getting customers no matter how well it folds. So we need to work on the design of our bikes, to make them aesthetically pleasing, and sexy even; we need to make sure that our bikes ride really well when compared to a non-folding bike. Our bikes need to be fast, efficient, and stiff. When we can do all of these things, and keep costs reasonable, we think that there’s a big part of the cycling market that will appreciate the convenience of a highly portable bicycle. We also think that there’s a lot more innovation to be had in making bicycles more suited to urban transport. Innovations in lighting, power, luggage carrying—there’s lots to be done here, and we’ve got some pretty cool new technology in these areas as well. We’re not just designing a folding frame and slapping on standard bike components. We’re also innovating on the component side."
More here... yes! I like the vibes..can't wait to see the new bikes and innovation. Go go Tern! This are exciting times!