|enroute to my workplace|
In my mind when I first saw it... I had this thought... "Ptttthhhh.... That's another designer ego trip and how many nights they must have sweated the details.... but really?? Do we need another bicycle?"
I was in Shanghai for 2 weeks and what I slowly realized is Mobike is not your usual bikeshare. I saw many locals using and it was EVERYWHERE. That's when I started talking to my local friends on this...
|The bikes get parked every where|
|1 RMB for 1/2 hr. Thats like 20cents!|
The bicycles are GPS enabled and this means you can see the whole fleet online. And more importantly...those that are near you.
When u see the bike, you take a QR code and send it in(via the app). After confirming your order, the lock releases and you take it for a ride.
When you reached your destination. You dismount, find a safe place to park and lock the bike. Locking the bike closes the "order".
Then you just do your thing and carry on your daily activities. When you require another bike to go home. You go to Mobike app look for the nearest bicycle available. I was told, u can even book in advance!
This is not your usual bikeshare which requires you to put the bike into specific booths. You just ride and "chuck" it. That's the cool bit.
Fundamentally, it taps on a very important element of humans. Laziness and Convenience.
Customers just want to reach their destination easily. They are not too concerned on how, what it is but the solution must be easy, quick and cheap. From the way the Shanghai locals are embracing mobike, I feel it is going to be a game changer. Like what Uber did to Taxis.
I recently also read in Straitstime Mobike are now considering Singapore entry. I wish them well and I can't wait to try it here.
Hope with more bicycles (bikeshare or just regular bikes) on the road, it can make our environment more green, more accessible and safer for cycling. Who knows Singapore can even be the model country for cycling in Asia Pacific? Exciting times ahead!
* More reading of mobike here
Not so good an experience but if you can thrive in China...